Abelissimo

Internet startup and purveyor of "beautiful useful kitchen things" Abelissimo approached Code to design their brand identity and ecommerce website. The brand ID developed is beautiful and personal, fresh and luxurious. These qualities were reinforced by using a colour scheme of vibrant fresh green and indulgent burgundy.

Once the right brand ID was established it was time to develop the information architecture and design the font end of the ecommerce site – like all of its web projects, Code approached the functionality first. The site had to be intuitive to navigate and easy to use, making arrival at the point of purchases a pleasure. In addition the site had to look stunning and load quickly keeping the prospective buyer engaged and interested.