Letaba

Letaba is Southern Africa's largest orange producer supplying high quality fruit all over the world. Code was engaged to revitalise the brand at both corporate and wholesale levels. The key to the success of the project was to create a bonefide brand out of the name "Letaba", which previously had existed only as a small part of a larger organisation. A flagging corporate identity was resurrected and given a make over enabling it to successfully span everything from corporate stationery to packaging.

A sister brand "Caddy" was also developed with the brand identity taking it's cue from the interesting relationship between a dissected orange and the base of a golf course pin hole.