One Two Finance

Code was called in to give an existing financial company a top-to-toe transformation, including a new name, brand positioning, corporate identity and marketing collateral. The name "One Two Finance" was generated and selected as it enabled the company to reposition itself from fuddy-duddy to fresh and vibrant, and to emphasise its core value proposition "Loans made easy". The visual identity mirrors the new positioning; bold, simple, clear and fresh.